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"We want to integrate more technological elements into the traditional eyewear industry and make eyewear more technological." Li Fenghua, the chairman of Wicue, said that he hopes to play with the technical advantages of the company and contribute to the development of "branding" of the whole Shenzhen eyewear industry.
Li Fenghua, who graduated from Kent State University's Liquid Crystal Research Institute, established Wicue Optoelectronics in 2014 after returning to China. The company pioneered the Wicue CCS technology, and combined it with sunglasses to develop instant dimming sunglasses, bringing innovation to the eyewear industry.
"Smart" is the future of Shenzhen glasses
People's Daily: Shenzhen glasses industry development status?
Li Fenghua: Shenzhen eyewear industry has been the advantageous industry, after 40 years of development, has become one of the five major industrial bases in the country. Shenzhen glasses industry chain is very complete, there are high-quality industrial workers, mature technology and production support, has formed a relatively complete industrial cluster.
However, it is not difficult to find that the future of Shenzhen glasses can be further expanded, is constantly from "manufacturing" to "intelligent" transformation, from "low-end" to " High-end" transformation, on a branding, intelligent route. Shenzhen itself is a technology city with innovation as the label, make full use of such city advantages, more technological elements into the traditional glasses, at the same time, absorb more independent designer talent, can make "Shenzhen glasses" more brand effect.
People's Daily: Compared with traditional eyewear enterprises, what is the unique feature of Wicue?
Li Fenghua: Compared with traditional enterprises, technology is our unique advantage, but also our base and gene. We started from the research and development of flexible liquid crystal film. The special process of "flexible" gives the liquid crystal infinite extension possibilities, and we keep innovating and exploring many bright applications to solve the pain points of the industry, such as E-writing blackboards, E-writing boards, stepless dimming LC films for automotive windows, stepless dimming LC films for architectural windows and so on.
We entered the eyewear industry in 2018, and through our deep insight into the smart sunglasses market, we creatively combined our self-developed light and dark stepless dimming technology with the needs of sunglasses users, and developed Wicue instant dimming sunglasses, which are dedicated to providing users with a more eye-protective, practical, fashionable and technology-inspired light changing experience.
The bottom line comes from the strength of technology research and development
People's Daily: What are the features of Wicue sunglasses compared to traditional sunglasses?
Li Fenghua: In the field of sunglasses, the advantages of Wicue instant dimming sunglasses are the 0.1 second light changing speed and the unique experience of manual light control. For the driving public, the traditional sunglasses will take longer to change light when entering and exiting garages, tunnels and other scenarios where light and darkness change instantly, while Wicue sunglasses provide a safer visual experience.
By controlling the brightness of the lenses through voltage changes, Wicue sunglasses do not have to rely on UV sensing, allowing consumers to choose the most comfortable and suitable brightness for themselves in any scenario and in any weather, thus achieving truly efficient "visible light management".
Although it has not been in the sunglasses market for a long time, with the world's exclusive light and dark stepless dimming technology, Wicue sunglasses have become the leading innovative product in many dimensions, including light changing speed, manual control, prescription sunglasses, etc.
People's Daily: Where does the strength of Wicue's innovation come from?
Li Fenghua: The strength comes from our technical R&D strength. Our R&D team has more than 30 high precision international optical doctors and manufacturing technology experts from China, Japan, Switzerland and Germany. We are not only a national high-tech enterprise, but also a Guangdong Province Flexible Liquid Crystal Engineering Technology Research Center.
Fashion is important for branding
People's Daily: What are your views on fashion in the eyewear industry?
Li Fenghua: I think that fashion is very important for branding. At present, we have made a lot of attempts in fashion. For example, our own products have many different pattern designs, camouflage models, transparent models and so on. At the same time, we are working with many niche "small but beautiful" brands to design co-branding, such as the cycling field, fashion trend brands, etc.. Soon, our new generation of cycling shades will be available and will have a new look. These partner brands are very popular in the niche market, and with these forces, we can also go faster and more steadily.
People's Daily: What is the future development plan of Wicue in the eyewear industry?
Li Fenghua: At present, we have only taken the first step and achieved some minor achievements. In the future, we will definitely go further to strengthen the communication with our partners in the industry and integrate resources.
In the past development, we have received support and quality resources from many parties. We can say that an innovative company like us, without the support of the government and associations, and without the support and linkage of related enterprises upstream and downstream within the industry, our sunglasses business would certainly not have developed to the extent it has today. These supports allow us to devote ourselves to continuous product innovation and technological innovation without any distractions.
In the future development of the eyewear business, on the one hand, we should draw more strength from the quality experience of the traditional eyewear industry over the past 40 years, and on the other hand, integrate more technological elements into the traditional eyewear industry, whether in terms of function or appearance design, and contribute to the "branding" development of the entire Shenzhen eyewear industry. We will contribute to the branding development of the whole Shenzhen eyewear industry.
